Recent Work
This project highlights Givenchy's famous luxury image and legacy while showcasing a thorough brand strategy. The analysis, which makes use of the SOSTAC framework, comprises a precise SWOT analysis, careful brand positioning, and attainable goals. Givenchy's strengths and potential in the cutthroat luxury fragrance market are highlighted by the strategic focus on segmentation, targeting, and positioning.
With its eye-catching components and a well-thought-out action plan that perfectly complements the brand's values, the presentation shines in its tactical implementation. Givenchy's appeal as a classic premium brand is further enhanced by aspirational yet attainable goals like expanding market share and reaching new demographics. This piece strikes a balance between artistic storytelling and research-based findings, resulting in a progressive approach that honors Givenchy's tradition.
Developed a digital media campaign in collaboration with AMOAMI to support Ukrainian women refugees in Madrid. The campaign aimed to provide resources and opportunities by promoting the purchase of their handcrafted artisanal products. Through strategic storytelling and impactful visuals, the initiative highlighted their craftsmanship and empowered them to integrate more easily into their new community. The project combined purpose-driven marketing with creative solutions to amplify social impact and support sustainable livelihoods.
Collaborated with Leo Burnett to design and implement strategic marketing campaigns for Grupo Davivienda, focused on launching new products. The campaigns integrated creative content, data-driven insights, and targeted messaging to effectively engage audiences and strengthen the brand’s market presence. This work showcased innovative approaches to product promotion, aligning with Davivienda’s values and business goals to deliver impactful results.
A journey through creativity and graphic design, emphasizing the development of a creative mindset and practical skills. The work includes mastering design methodologies like the Bruno Munari approach, exploring abstraction, typography, composition, and color theory, and creating personalized graphic elements such as logos, icons, and infographics.
This project explores photography and video production techniques, focusing on composition, lighting, and storytelling to create a meaningful and impactful campaign. Through hands-on sessions and theoretical lectures, the work highlights mastery of DSLR camera operations, the exposure triangle, color theory, and the 3-point lighting technique.
The centerpiece of this project was the development of a campaign addressing sexual abuse, with the powerful slogan "Speak Out". The visuals and storytelling aimed to amplify voices, encourage dialogue, and raise awareness, combining technical expertise with a compelling social message. This work demonstrates a blend of creative skill and social impact.
Developed a comprehensive brand plan for Samsung, focusing on its innovative Bespoke AI product line. The project included strategic positioning, market analysis, and a roadmap to enhance brand visibility and consumer engagement.
By integrating cutting-edge technology with personalized solutions, the plan emphasized Samsung’s commitment to innovation and adaptability. This work demonstrates a strategic approach to brand development, aligning advanced AI capabilities with consumer needs to drive market growth and brand differentiation.
Conducted an in-depth analysis and redesign proposal for the University of Advancing Technology’s website, focusing on enhancing its user experience (UX) and user interface (UI). The project addressed navigability, menu structure, and overall website performance while ensuring alignment with the institution’s objectives.
Developed an innovative prototype to improve key design aspects and implemented comprehensive SEO strategies, including keyword optimization, performance enhancements, and link-building recommendations. Delivered a detailed report and presentation, showcasing a user-centric and performance-driven approach tailored to the university’s needs.
As part of a group project, developed "The Break-In", an original TV series concept for Netflix. The project combined creative storytelling with audience analysis, integrating insights from tools like Teleformat, LinkTV, and Barómetro OTT. The series, a mockumentary-style heist drama with comedic undertones, was designed to appeal to audiences seeking humor, relatability, and suspense.
Developed the concept for Elegia, an event planning company specializing in luxury weddings with a focus on sustainability. The project involved creating a brand identity that combines elegance and environmental consciousness, catering to clients seeking bespoke, eco-friendly celebrations.
Developed an innovative VR AI Training Model designed to prepare students for the future AI-driven job market. The program combines immersive VR scenarios and personalized study plans to enhance employability by teaching technical AI tools alongside critical soft skills like emotional intelligence and critical thinking.
The project focused on addressing student concerns about competitiveness and job readiness, offering practical applications such as simulated interviews, job tasks, and team collaboration exercises. Backed by a strategic implementation plan, stakeholder alignment, and measurable outcomes, the program empowers students to transform uncertainty into confidence, fostering a new generation of AI-savvy leaders.
Produced and edited a documentary showcasing the art and craftsmanship of winemaking. The project involved capturing compelling visuals and storytelling elements, then seamlessly editing the footage using Adobe tools to create an engaging narrative that highlights the winery's essence and legacy.
